Every single day, any single consumer is exposed to options. Be it for food, for clothing, for mode of transport. A choice can be affected by emotion, brand loyalty or the pretty aesthetics of packaging. Since the explosion of the internet, consumer choice has increasingly expanded, with availability becoming further widespread. For companies, it is important to find out exactly what consumers want, in order to create a specific offering tailored to their needs amongst the vast sea of options. As the internet becomes more sophisticated, tools such as Magento look to resolve these issues. Continue reading