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Fruit Xpress

Ecommerce Solution with Checkout Customization

Fruit Xpress is passionate about fruits and vegetables since 2008. Having started in the HoReCa sector, they are now a leading company in their field.

Fruit Xpress expanded online in the spring of 2016, offering the best selection of fresh fruits, vegetables, berries, salads and herbs direct to consumers.

In the their daily work strong focus is put on quality, individuality and flexibility, which is made possible by excellent partners in the supply chain. Customers will always receive the freshest produce.


Key focus points:

  • UX and clean modern design
  • Advanced checkout customization
  • Bundle product display solutions

Technologies used:

  • Nginx with PHP-FPM
  • PHP5, JavaScript and CSS3
  • Magento CE
  • Nosto (shopping personalization)
  • Google Maps API Service
  • Git
  • Capistrano
Fruitxpress - Checkout

Advanced Checkout Customization

FruitXpress has a fleet of in-house couriers that delivery to customers and the HoReCa sector throughout the week. They needed a solution to define delivery date and time slots, so customers can choose the best time of delivery.

Address fields have been reduced to only one line and it works with auto-suggestion, so it’s especially easy to use on mobile devices.

Customers are serviced in a defined radius, and we have integrated Google Maps API that calculates distance between the warehouse and final destination to achieve delivery restrictions.

Visitors are encouraged to sign up for an account and are provided options to use Google, Facebook and Twitter for social authentication.


  • Delivery date and time slots
  • Delivery radius restrictions
  • Social authentication

EAS

Development and marketing activities carried out by OYE Network Ltd during the period of November 16th 2013 to November 15th 2014, were supported by Enterprise Estonia's Growth Program.