Articles

In eCommerce, your category page is most often the first touching point when customers land on your page and get a view of your products. So category pages double as landing pages, giving them an equal importance to product pages. Continue reading →

The holy grail of e-commerce is knowing how to optimise your store for better conversion rates and an essential part of this is getting your product pages right on the mark. There's a sure science to the steps to take and many complex strategies to implement, but these tips are the first and essential to follow. Continue reading →

Magento is to e-commerce what Wordpress is to blogging. The reason? As well as coming out-of-the-box with a wealth of default features, it is also highly customizable with the addition of plugins. Depending on your requirements, these add value to your business and to your customer's experience. Many are free, some charge a fee. Here are the 9 essential Magento plugins for every e-commerce store owner: Continue reading →