If there was ever any doubt as to the value of social media to e-commerce, the knowledge that 74% of consumers use it to guide their purchases, and social traffic to e-commerce sites increased almost 20% in the first six months of last year, should be enough to dispel it. Sales from Facebook alone grew by 129% in 2013- these are numbers that businesses cannot afford to ignore. Continue reading
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Why Your E-commerce Store Needs A Blog
Generating new traffic and leads to your e-commerce store is, of course, essential, and building up a blog with an identity is an important step. But it is important to look beyond just the SEO benefits and build a long-term strategy for your blog. Here are the reasons why your e-commerce store needs a blog: Continue reading
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